Women are raving about Urban Outfitters’ £12 bras, calling them ‘the most comfortable they’ve ever worn’
EVERY woman knows how hard it is to find a bra that fits, looks chic and doesn't dig in to your chest, back and shoulders.
But it looks as though we may have found our Holy Grail - Urban Outfitters has been praised for selling the "most comfortable" lingerie out there.
- Out From Under Cindy high apex bra, £12 from Urban Outfitters - buy now
It's the retailer's Out From Under range that women are raving about.
This features several styles of underwear, including square-neck bralettes, lace trim tops and rib-knit bras.
Each piece costs just £12, and is available in sizes small, medium and large.
Want a full set? They also come with matching bottoms, with prices starting at £6.
- Out From Under Heather textured square neck bralette, £12 from Urban Outfitters - buy now
- Out From Under Markie gold shimmer seamless ribbed bra, £12 from Urban Outfitters - buy now
- Out From Under Markie seamless ribbed bra, £12 from Urban Outfitters - buy now
On Twitter, you'll find a number of women recommending the bras.
One shopper wrote: "Ladies, if you have not bought any bras from Urban Outfitters you are missing out.
"These sh*** are the most comfortable bras I have ever worn. It feels like it's not there, the gals look great, and they're not that expensive. 11/10 boobs would recommend."
Another tweeted: "The comfy sports bra/comfy bra ones from Urban Outfitters are the BEST, £12 and there's plenty colours to chose from.
"It's like a comfy piece of cloth hugging your boobs, I get so sad when they are all in the wash."
There are also dozens of positive reviews over on Urban Outfitters' website.
"Most comfortable bra I've worn! It's so soft and comfy I forget I'm wearing one," reads one.
Another customer said: "These bras are so comfortable! They're so soft and feels like you're wearing nothing! Perfect to sleep in."
"Can't rave about them enough. SO comfortable yet surprisingly supportive. I wear them day and night," added an impressed shopper.
- Out From Under Delia cage back bralette, £12 from Urban Outfitters - buy now
- Out From Under Lily lace trim bralette, £12 from Urban Outfitters - buy now
- Out From Under Imogen square neck seamless bralette, £12 from Urban Outfitters - buy now
In more fashion news, a pair of "granny pants" has won hundreds of five star reviews on Amazon with shoppers calling them the "Rolls Royce" of underwear.
The 90s "whale tail" trend is back - and celebs including Kylie Jenner and Bella Hadid are loving it.
And Fashion Nova's underboob neon bikini is the swimwear must-have of the summer.
Balancing Act: Husband, Wife Duo Get Personal With ‘Urban Intimates’ Lingerie Line
Black America Web Featured Video
Meet Psyche (pronounced psi-key) Terry. She is the founder of Urban Intimates, a sexy lingerie brand for “full cup” women.
Psyche redefined her power by building Urban Intimates in 2009. She had just given birth to a healthy baby boy and naturally, her body was changing. Coupled with insecurities that stemmed from a non-traditional upbringing, she was inspired to create something for women.
If you’re thinking knitted scarves and blankets to busy the time until her husband came home from work, guess again.
Psyche came from a busy, stress-induced life in corporate America that. Armed with an arsenal of degrees from fancy schools, she had an idea and her husband Vantoba had a Masters in Economics.
Psyche wanted something intimate. So much so that it made a woman stop and look at herself in a different light. Something that got straight to the heart and dealt with what many women were too embarrassed to admit — their individual struggles with body image.
“It started a lot with me growing up and being teased. I wanted to be the girl that wasn’t just “okay”, but the girl that was “amazing”. I grew up with lower self esteem than I could have if something like this was out. Something that proved the confidence of women that looked like me,” she says.
Her mission was very clear. However, the journey that led to Urban Intimates being sold nationwide in Macy’s and JCPenny’s, was often not.
“Macy’s happened with a lot of hard work and faith. We signed up for a program with 10,000 other people. It was very reminiscent of American Idol. I remember asking myself, ‘what am I doing?’. I only had a bra and an article from Essence,” Terry said.
The program was ‘The Workshop At Macy’s’, an initiate geared to working with people and women of color. Their goal: branch out and gain more insight on things they may not know as a majority.
Out of 22 people accepted into the program, Psyche and her intimate apparel line was one of only five businesses Macy’s actually placed an order with.
Two years later Urban Intimates could be found in 10 stores. As successful as the joint venture sounded, reality soon hit.
The duo maxed out credit cards and cleared out their 401K to fly to China to meet with manufactures about a “huge” order Macy’s would soon be placing. After finding out that the store would be placing a much smaller order than what Psyche and Terry thought, the future of Urban Intimates’ was questionable.
“We thought we were going to have to shut our doors.”
Unbeknownst to them, it was Macy’s purchase of the line that would eventually help seal the deal with another competing department store.
“JCPenny was a whole lot of faith. We prayed for seven days and within a week we received an email from Penny’s expressing their interest. They were the reason we were able to manufacture.”
While the entrepreneurial spirit is often deemed lofty and non-traditional, Terry encourages those with like-minded gifts and ideas to go after what they want and be mindful of the lessons that may meet you along the way.
“Have a product that customers are looking for. Have very thick skin and be able to accept change quickly and keep track of where and what you spend. Believe it or not some of the biggest names in the business will try and leach off of you,” she says.
Working side by side with your spouse everyday could prove to be challenging, but the pair have figured out what works best for them — in business and in life.
“It’s been fun being married and in the business together. Our relationship has grown so much. We’ve done undergrad together, grad school together and now we’ve been crazy enough to do this business together. He literally grabbed a ruler and learned everything there is to know about measuring bras.”
So how does a busy mom of almost three (the couple is expecting a baby this year) balance being a wife, mother and successful business owner who travels around the country several times a month?
“We don’t work on weekends for the most part. We’ve adjusted our work schedule but when school is over, I cut off work. Mommy still has her cell phone, but it’s all about the kids,”she says.
With her sights set on an Urban Intimates store in a trendy, upscale mall, Terry says that in a perfect world, there are three celebrities she’d love to see wearing her line.
“Beyonce and Jennifer Lopez both represent confidence and femininity. They’re both influencers and that’s what our line is all about. I’ve also been dying to dress First Lady Michelle Obama. I’ve got to get to the White House somehow.”
With her courage and tenacity to win in life, we’re sure Psyche will have no problem getting inside the iron gates on Pennsylvania Ave someday.
To shop Urban Intimates, be sure to visit their website and like the line on Facebook and follow them on Twitter.
intimate apparel , lingerie , Psyche Terry , Urban Intimates
Urban Outfitters Size Charts
Urban Outfitters Women's Intimates & Bras Size ChartMeasurement Unit: US (inch) | World (cm) | Both
Compare Size Charts
To compare with another brand/style, please select the options below.
Note: 1 inch = 2.54 cm, 1 cm = 0.394 inch, 1 foot = 30.48 cm, 1 cm = 0.033 foot, 1 foot = 12 inch, 1 inch = 0.083 foot
If you do a lot of online apparel shopping, accurate body measurement using a tape measure is a must. The actual tape you choose doesn’t matter that much. This measuring tape set has two double-sided, 60-inch / 150 cm, durable tape measure in pink and black. They are small and light pocket-size measuring tapes, and they have accurate, large and clear markings in both inches and centimeters, which are very easy and convenient to read. They are also great for body measurement, sewing, tailoring, weight loss tracking, or measuring any curved surface.
How to measure without a ruler or tape measure?
If you don't have a ruler or tape measure handy, you can try to measure with a standard credit card, which has a width of 3 ⅜ inch or 8.56 cm and a height of 2 ⅛ inch or 5.4 cm.
Ask a question or leave a comment
Urban Outfitters Just Tapped Local Designer for Exclusive Intimates Collection
Get a compelling long read and must-have lifestyle tips in your inbox every Sunday morning — great with coffee!
Want a good Cinderella story to ease your Monday blues? Maddie Flanigan is a South-Florida-native-turned-Philly-girl who runs all of the URBN brand blogs: Anthropologie, Free People, Urban Outfitters, Terrain and BHLDN. She’s a photographer, graphic designer and professional blogger—but that’s just her day job. On nights and weekends, she’s a master seamstress, crafting up the most gorgeous lingerie designs and hosting bra-making parties in her North Philly studio. Maddie turned her Urban Outfitters internship into a full-time dream gig, and her sewing hobby into an all-out lingerie collection that’s now available online and in over 50 Urban Outfitters stores.
Maddie’s lingerie line, Madalynne for Urban Outfitters, is a collection of feminine-yet-sporty, relaxed intimates. In mostly black and white lace, the line features a few separates, as well as a gorgeous black teddy that can double as a saucy top. The best part? The entire collection is priced from $29 to $69, so you can get your hands on these adorable styles without breaking the bank.
If you’re really psyched about this collection, be sure to check out the launch party happening on May 14th. You’ll have to go all the way to Brooklyn to attend (What’s up with that, Urban?), but there will be champagne and bras and free potpourri to make the trip worth your while. Still can’t get enough? Check out these behind-the-scenes pics form the making of Madalynne for Urban Outfitters.
Bras urban intimates
We Found the Best Underwear at Urban Outfitters For Under $43
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
If you have to think about the last time you bought underwear, you probably need some new underwear. Unlike that great vintage jacket from the '70s you found, underwear does not last forever, and you should be picking up new pairs at least once a year. It sounds crazy, but it's true. If you are realizing that you need to shop, may we direct your attention to the selection at Urban Outfitters? It's so cute, first of all, and it's also so comfortable. But if that wasn't enough, it's also extremely affordable. As in, "none of our picks are over $43" affordable.
Right now, we're shopping for cute bralettes that will layer easily, sexy lace bras, and everyday underwear. We found cute hipsters, classic thongs, and cheeky styles that come in so many fun prints. It's all adorable; just keep reading to shop our picks!
Balcony. And he no longer wants to smoke. So he decided to help me. After talking with Irina, I returned to the living room, saw that Vika and Igor were silent when I appeared. I filled two glasses and turning to Igor, jokingly said: - Will you allow to kidnap your lady for a smoke break.
You will also be interested:
- Holly jackson news reporter
- Dre beats soundclick
- Fo76 wastelanders
- Canik recoil spring
- November birthstone rings amazon
- Bdo sorceress succession
- Sterilite storage container
- Chrome door handles ebay
- Plant stencils printable
- Piston carving
- Grizzly band saws
Heck!. Yes, this is my mother !!. Something stung - maybe you shouldn't look ?. But this only added excitement and some viciously alluring desire.