Facebook rentals marketplace

Facebook rentals marketplace DEFAULT

Marketing your rental is the first step to finding a great tenant for your property. Utilizing online listing sites is key to getting your property seen by as many potential renters as you can. Facebook Marketplace is one of the best places to post your property as it’s easy and fast, plus an efficient place for landlords to market. If you’re not familiar with the social platform’s buying and selling feature, it was launched in 2016 and is used by one in three people in the U.S. Everyone who has a Facebook account can easily view Marketplace listings in their area and share them on their walls which, in turn, increases the number of people seeing Facebook rentals.

You can list your property to Facebook Marketplace right from your TurboTenant account for free – leads who are interested will be added to your dashboard and will easily be able to apply. We sat down with Sarnen Steinbarth, TurboTenant’s founder and longtime landlord, to hear his experience with Facebook Marketplace and why it’s advantageous for landlords.

Why is Facebook Marketplace a good place to market your rental?

Facebook Marketplace is becoming one of the main listing sites in the United States, and we are seeing more leads from Facebook than any other single source in the United States – you want to be where the people are, and the people are on Facebook.

Facebook Marketplace is said to be the newer and better Craigslist, why do you think it is better than Craigslist? 

Generally, you want to market your listing to as many places as possible – with this in mind, Craigslist is still a relevant and important tool, but Facebook has gained a lot of traction especially as the world becomes more and more comfortable with making big purchases or decisions that impact their life and money online. People spend more time on Facebook and a lot of people are attracted to the interface and social aspect of Facebook which makes sharing rental listings easy. It’s still smart to take the time to post to Craigslist as it is one of the original buying and selling websites, and the goal is always to expand your reach as much as possible so you can find a great renter. 

What are the disadvantages of Facebook Marketplace, if any?

If there is a disadvantage, it’s almost in some ways a part of its advantages. Because so many people are on Facebook, someone might look at rentals when they’re not quite as serious. So you may get interest or an influx of leads that are not quite ready to make a move. This will make tenant pre-screening, the online rental application process, and selection process extremely important so you can identify the most serious and qualified prospects. 

To get the most leads, what additional sites would you recommend marketing your rental property on along with Facebook?

While TurboTenant will automatically post your property onto a variety of websites, it’s also a good idea to publish your property on local rental search sites if you have them in your area or metro. I have found these sites to be extremely helpful when looking for a tenant, especially in college towns such as Fort Collins.

What do you think are the biggest advantages Facebook Marketplace has over Zillow?

Zillow has gone to a paid posting model in most states, but Facebook remains free and has more monthly active users. As Zillow continues to roll out their paid model in more states, I think landlords will start to look for alternatives, in an effort to keep costs down while still having a broad reach with their listings, and Facebook Marketplace is at the top of that list for me. 

How can landlords trust that they can get reliable and trustworthy leads from Facebook? 

I think finding reliable, trustworthy leads is a concern regardless of the platform. A lead is the just the first step to filling your property – it’s your initial intro to someone interested in your property. To narrow down your leads, things such as lead questionnaires can help in that department. But regardless of where you’re getting your leads, you always want to complete due diligence on all of your leads which means you will need to screen your tenants, as well as having tenant criteria, such as a minimum credit score requirement, decided. Doing things like pre-screening, getting basic information, having an online rental application, and running a background check, credit check and eviction history will ensure you find the best tenant for your property.

Have more questions for TurboTenant’s Founder, CEO and resident landlord? Drop us a line at [email protected] and let us know!  Learn more about Facebook Marketplace advertising and finding your best tenant. 

Sours: https://www.turbotenant.com/blog/facebook-marketplace-q-and-a/

Landlords Should Be Advertising Rentals On Facebook Marketplace!

When I first caught wind of Facebook Marketplace, I recoiled, screwed my face up like Grandmother had dropped one of her atomic dusty farts, and thought, who’s going to go anywhere near this shit?

My gut was screaming ‘Gumtree on steroids‘, a scammers paradise. Avoid like the plague, especially if common sense comes sparingly.

But apparently – so I’ve been told – my unreliable and flaky gut has been keeping me distanced from a potentially powerful lead generator that landlords should not be so quick to shoo away!

Facebook Marketplace, it’s the platform you might want to consider adding to your marketing arsenal the next time you’re embarking on the soul-destroying task of finding for new tenants!

What is Facebook Marketplace?

Facebook Marketplace Rentals

Have you ‘eard of it? Have you seen it? Have you used it?

Facebook Marketplace isn’t particularly shiny anymore, it’s been stewing away since late 2016. In tech years, it’s fossilised turd.

It’s most likely everything you imagine it to be, a free classified platform [on Facebook] similar to Gumtree and Craigslist – an online car boot sale – where Facebook users can advertise their unwanted and soiled junk for sale.

Since its launch, Facebook has been slowly opening up the types of items you can shift on their turf, from clothing to vehicles. In late 2018 (or thereabouts) they opened it up to the UK rental market, allowing landlords to flaunt their vacant properties to the Facebook community.

Facebook purely acts as a lead generator, they don’t facilitate in any financial transactions; they leave the details of any sales between the buyer and seller, such as price and shipping. In our case, scheduling viewings.

All pretty straightforward stuff.

Should landlords use Facebook Marketplace to find tenants?

In short, I’m inclined to say yes, but only if it’s necessary. At the very least, all landlords should be aware of its existence in case there’s an enquiry draught that’s in dire need of extra exposure. Hence why I’m doing this.

Admittedly, I’ve yet to try the ol’ girl out myself, so my opinion is based on anecdotal evidence and hearsay. But I’ll probably give it a test drive the next time I’m scratching around for a new tenant (which will hopefully be never. To be honest, I feel like projectile vomiting just thinking about the process!). In the meantime, perhaps you might want to give the trollop a go.

When & why landlords should use Facebook Marketplace?

The When

  • Rightmove/Zoopla Vs Facebook Marketplace
    While the question is being asked – although, I’m not sure how seriously it’s being taken – whether Facebook Marketplace is the new Rightmove, I would strongly advise against using Facebook Marketplace exclusively to generate leads. That would be bloody bonkers.

    Instead, shove your BTL onto Rightmove and Zoopla via an online letting agent, and then if you want or need extra exposure (often Rightmove & Zoopla provides enough firepower, but not always), use the likes of TheHouseShop, Gumtree and Facebook Marketplace as complementary tools. That’s how I’d do it anyways.

    Mind you, I’m always prepared for the quality of leads to take a nosedive when I start searching on classifieds.

    In any case, I’m typically a fan of going all guns blazing with the marketing guff when there’s stiff competition, or if a particularly property has proven to be notoriously difficult to occupy, or if finding tenants as quickly as possible is a priority.

The Why

  • Success Story
    I recently chopped it up with the head honcho over at TheHouseShop; he’s the lunatic that took a firm hold of me, slapped me around the chops with a wet thong, and said, “ARE YOU MAD? Facebook Marketplace is the shit! Get on board!”

    So here we are, in the thick of it, and the reason for why I [thankfully] did a u-turn and looked into Facebook Marketplace.

    TheHouseShop feeds a slice of their property inventory, approx 250,000 units, to Facebook marketplace. To quote Mr Honcho:

    • “Since listing our inventory on Facebook Marketplace, our enquiry rate has increased 10-fold.”
    • “We became the single biggest lead generator for one of the UK’s biggest online letting agents after we syndicated our stock onto Facebook Marketplace” (letting agents list their stock onto TheHouseShop’s platform, and then they distribute the stock onto Facebook Marketplace).

    Make of that what you will.

  • Ma-hoooossive Exposure
    Needless to say, even if a puny amount of Facebook’s user-base flirts with the Marketplace, the number is still high enough to make you dizzy.

    According to this article on thenegotiator.co.uk, “Facebook’s own data suggests that approximately 35% of its active users around the world visit Marketplace on average, so in the UK that points to some 14 million people using its selling channel every month.”

    Ultimately, if you want a buttload of eyeballs on your crap, then shoving it onto the Marketplace might be a good start!

  • Growth in popularity
    Facebook Marketplace isn’t a fancy new trick that’s loitering around under the radar anymore. Alas, the cruel reality is, I’m just unfashionably late to the party!

    Facebook doesn’t disclose how many properties they have listed, but I get the impression stock is plentiful and it’s been growing quickly for quite some time now.

    Notably, I’m seeing rather a lot of letting services – from rather big companies – feeding their inventory to the Facebook marketplace, and I suspect more and more are jumping onto the bandwagon every day! That’s only telling me one of two things!

    It’s either comical bullshit hype:

    Or a stroke of genius:

    For the sake of 5 minutes work and zero financial expense, it’s probably worth finding out which it is.

    If you did happen to fall for the £1500 Google Glasses hype, I’m sorry.

  • It’s Free
    Need I say more?

How to advertise your rental on Facebook Marketplace (your options)

You have a couple of options. Some more pleasant than others.

  • D.I.Y

    Log into your Facebook account, hop over to the Marketplace and create an advert.

    Word of advice: do me a favour, toss this option out the window along with last night’s date! It’s riddled with problems. He/She will probably want feeding, too.

    Adding your own listing [via your personal Facebook account] can expose sensitive and personal details into the public domain, all of which you’ll probably want hidden!

    Below is an example of an advert created by a blissfully innocent dip-stick that shall go unnamed, via their personal Facebook account. The advert links through to her unfastened profile, exposing her full name, what she looks like, and her photo albums (which includes pictures of her, presumably, snot-faced spawn):

    Facebook Marketplace Rentals - Private Landlord

    Facebook Marketplace Rentals – listed by personal Facebook account

    If for whatever reason you choose to go down the murky D.I.Y route, make sure you’re only displaying information you’re comfortable with making public (you can adjust your account’s privacy settings to restrict information). Alternatively – I’m sure Zuckerberg will love this nugget – create a duff account to handle your business.

    Enquiries will go straight to your inbox to process.

  • OnTheMarket.com

    OnTheMarket.com, the UK’s third biggest property portal (behind Rightmove & Zoopla, of course), list their inventory on Facebook Marketplace. So if you use a letting agent, whether it be high-street or online, that markets on OnTheMarket.com, they should syndicate your advert onto Facebook automatically.

    The pro of this method is that your personal details are shielded behind OnTheMarket and your letting agent’s details, and the enquiries will go directly to your agent to process. Here’s an example:

    Facebook Marketplace Rentals - OnTheMarket

    OnTheMarket advertising on Facebook Marketplace Rentals.

    The con is that you’re using an agent that uses OnTheMarket.com, which means your property isn’t being advertised on both Rightmove and Zoopla; I’m still not convinced OnTheMarket is a better alternative. I’m not actually aware of any decent online letting agent that uses OnTheMarket, they all seem to favour the other two toe-rags.

  • TheHouseShop.com

    I’ve been recommending home-sellers and landlords to take advantage of TheHouseShop’s free advertising services for years now. Their free ‘standard’ package will get your property listed on their very capable platform, which somehow manages to accumulate thousands of eyeballs on a daily basis.

    For all intents and purposes, TheHouseShop generates leads from prospective tenants just like Rightmove and Zoopla. While they’re a billion country miles behind the leading UK portals in terms of lead generation, they still carry enough clout to generate a handful of decent quality enquiries. I’ve heard of many success stories from fellow landlords and home-sellers. But just to clarify, I wouldn’t rely on them exclusively unless you’re a psychopath.

    While signing up for their free listing service, you’ll be given the option to upgrade to their premium “Gold package” (which is currently £39.99). If you opt in, your listing will be automatically syndicated to Facebook Marketplace, and you’ll also receive a few additional lovable features that aren’t useless:


    TheHouseShop Logo
    3 months
    Includes / Notes
    Gold package

    *get an additional 5% off with the discount code: PIPGP5

    *£39.99Inc VAT
    Normal price: £49.99
    Limited Offer
    Add Listing

    As with using an agent that advertises on OnTheMarket.com, using TheHouseShop’s Gold package will ensure your identity remains hidden from the public eye. Here’s an example:

    TheHouseShop advertising on Facebook Marketplace Rentals.

    TheHouseShop advertising on Facebook Marketplace Rentals.

    Enquiries will get automatically forwarded to your email address and/or SMS for you to process.

    On a sidenote, if you run a letting agent, you might not know that you can list your stock on TheHouseShop.com for free, and they’ll export your stock to Facebook Marketplace for you, and pass on any leads. They’ll process your feed directly from your software provider, and then they will deal with the software provider directly.

    If that’s of interest, you should reach out to them. Tell them ‘Big Daddy‘ sent you. They’ll know what you mean! Or, if that makes you feel uncomfortable (can’t imagine why it would, pussy), you can be boring and find out more from their website.

    Nope, I’m not benefiting from blowing smoke up their hairy and baggy ass, I’m just being a useful old bean, ain’t I?

  • Other landlord platforms

    As said, more and more platforms seem to be feeding the marketplace, so there’s an increasing amount of ways to get your property listed on Facebook, other than directly. For example, I spotted Movebubble.com (a renting app) hanging around on there.

    If you’re using a tenant-find service, you may want to check to see if they’re pumping their load onto Facebook. If not, and if you want that extra exposure to help attract more eyeballs, you could explore the other options I’ve run through to make it happen.

Use Facebook Marketplace with caution!

Admittedly, my initial scepticism of how effective Facebook Marketplace can be for potential leads has shifted. However, you can bet your lop-sided nut-sack on the fact that it will take a lot more to convince me that it’s not crammed with chancers, scammers and bottom-of-the-barrel leads. Don’t get me wrong, Gumtree is notorious for breeding the same rabble, but it’s still a very effective and popular platform that I’m not shy about recommending when it’s used sensibly.

However, if you’re the type to believe that the stripper has – against all odds – genuinely fallen in love with your stupid personality while straddling your waist for 3 minutes [in exchange for a tenner], then you’re better off avoiding strip clubs and Facebook Marketplace altogether, because you’re the type of buffoon that will get swindled by a “Nigerian Prince” scam and lose every penny.

Every landlord should thoroughly reference & credit check prospective tenants regardless of where they are sourced from. But dare I say, it wouldn’t be completely bat-shit crazy to be hyper vigilant when processing leads generated from classified websites. Just saying.

Bear in mind, many tenants with poor credit rating intentionally avoid dealing with agents directly and applying through portals like Rightmove and Zoopla because they’re unlikely to pass the vetting process, so that’s why they flock to classified websites, hoping to deal directly with dithering landlords with slacker vetting processes. Hence why the quality of leads generated are typically less desirable. However, with so many people using Gumtree and Facebook it would be illogical to count every applicant out.

In conclusion, if you want to maximise exposure to your vacant rental property, for whatever reason, you could do worse than advertising on Facebook. Try it.

Have you used Facebook Marketplace to market your rental property (or to shift anything else, for that matter)? If so, when and how did it unravel?

Love & Peace!

Over and out! xoxo

Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.

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About the Blogger ("The Landlord")

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The Landlord
Sours: https://www.propertyinvestmentproject.co.uk/blog/rentals-facebook-marketplace/
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What to Expect When you Advertise a Property on Facebook Marketplace for Rentals

When you advertise a rental property on Facebook Marketplace you will allow prospective tenants interested in your listing to be contact you directly through the Facebook messenger application. Generally, tenants will be able to choose from one of the blanket messages such as, “is this still available?”, to begin a conversation, or they can type up their own unique message.

It’s a good idea for you to have a templated response to that primary inquiry, which should include sending tenants through your pre-screening questions and organizing a viewing with them. You can set up pre-screening questions in a Google Form. This will allow you to check that the applicants meet your minimum criteria before you go on to organize and show the property or run a background tenant screening check.

With Facebook Marketplace for rentals, you will likely get a large number of applicants and so pre-screening your tenants to weed out unqualified tenants and time wasters is an important factor to effectively and efficiently manage your time to select the most qualified tenant.

Of course, listing to Facebook Marketplace won’t instantly rent your unit for you. Rather, it will put your rental in front of a broad target audience which will increase your chances of finding a tenant faster than if you simply list your rental on traditional platforms.

Facebook allows you to upload up to 50 images, and it’s a good idea to take full advantage of this feature. Properties with ample quality property photography get higher levels of inquiry than those without.

What to Consider When Creating Your Listing on Facebook Marketplace for Rentals.

Facebook rentals marketplace, allows you to create a description, upload photos, and set your own listing title.

Your description should be detailed, concise, and interesting. Details to include:

  • Number of bedrooms,
  • Number of bathrooms,
  • Rental price,
  • Details of the area.
  • Attractive local amenities,
  • unique property features.

Additionally, make sure to set a realistic rent price, which is in line with like properties in the area. Setting a rent too high will put off prospective tenants and you’ll get less inquiry, setting it too low and you’re leaving money on the table. To determine how much rent you should be charging you can use tools like Rentometer or Rent Range to do a market analysis. Additionally, look at other listings currently up on sites like Zillow or on Facebook rentals marketplace. This will allow you to observe the median rent for similar properties to yours in the area and you can set your rent price in line with those.

Sours: https://www.landlordstudio.com/blog/how-to-use-facebook-marketplace-for-rentals/
2 Facebook Marketplace \u0026 Craigslist Rental SCAMS TO BEWARE OF

Facebook Marketplace can help you find a new place to rent

Facebook is rapidly expanding its offerings in its Marketplace section, pulling oft-searched items like used cars into its Craigslist competitor. Now the company is bringing housing rentals from Apartment List and Zumper into the fold, letting US users browse and search "hundreds of thousands" or rental units in Marketplace.

The initial roll out will include custom filters for various features like location, price, number of bedrooms and bathrooms, type of rental, pet-friendliness and square footage. Landlords will be able to upload 360-degree photos to their listings, too, which will let potential renters see rental units more completely.

"Marketplace is a popular place for people to look for a home to rent," said Facebook's Bowen Pan. "Now that we're adding listings from Apartment List and Zumper, people can search even more options in the U.S. to find a place to call home. First with vehicles and now with housing rentals, we're partnering with businesses to bring more ease and convenience for consumers."

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Sours: https://www.engadget.com/2017-11-09-facebook-marketplace-rent-new-place.html

Rentals marketplace facebook

People can now easily browse hundreds of thousands of listings from Zumper on Facebook Marketplace in the US

For interested large landlords/managers with multiple buildings, visit signup.zumper.com/multifamily or email us at [email protected] For small landlords/agents, post directly at www.zumper.com/pro or email [email protected]

Today, Zumper announced it will bring home rental listings to Facebook Marketplace. More than 110 million of all Americans now rent their homes, which is the highest percentage in more than 50 years. However, finding an apartment has often been a cumbersome, painful process with poor information about available rental listings. Now, finding the place to call home is even easier with Zumper and Facebook Marketplace.

As of today, in the Facebook app, people in the United States can filter and browse properties listed by landlords and brokers with Zumper, click to view up-to-date details such as price, square footage and pet restrictions, and send an immediate message to set up a tour or start an application.

“We are so excited to announce the partnership between Zumper and Facebook. Zumper has spent the past five years building the most comprehensive rental marketplace in the U.S., and Facebook has long been home to families and friends sharing news, photos and memories. So, it’s only natural that Facebook, in collaboration with Zumper, will now also help people find their physical homes through Facebook Marketplace,” said Anthemos Georgiades, CEO and co-founder of Zumper. “Starting today, people using Facebook Marketplace in the U.S. will begin to be able to browse and message Zumper inventory that is updated in real-time to ensure accurate availability and pricing.”

For individual landlords, Zumper’s partnership with Facebook is now a leading way to automatically syndicate listings to Facebook by posting to Zumper Pro. Zumper’s large Multifamily clients will also be able to take advantage of this large, new audience.

For renters, Zumper’s website and app, with sister-platform PadMapper, lists more than a million properties available for rent across the United States every month. With customizable alerts and all listings updated in real-time, any Zumper user can always find the newest inventory and be first in line for their perfect apartment with tools like Zumper Select’s white glove service. Now, that’s all at the fingertips of every Facebook user.


About Zumper
Zumper, Inc. makes renting easier for millions of renters and landlords in the US. As the largest startup in the industry with 26 million users in 2016 alone, Zumper serves renters, landlords, and brokers with industry-leading tools like real-time alerts, instant online applications, tenant screening, and Zumper Select. Zumper Select is the first ever end-to-end, high-touch platform in residential rentals, offering renters search, instant chat, personalized concierge service, VR & video tours, and free support in-market to help a renter close their lease. Zumper believes in a world in which a renter can book an apartment online or from their phone in an open house, just like they book a hotel.

A team of 100 headquartered in San Francisco, Zumper has raised $39.2 million in venture capital funding from investors including Kleiner Perkins Caufield & Byers, Goodwater Capital, Breyer Capital, Foxhaven Asset Management, Andreessen Horowitz, Greylock, NEA, CrunchFund, xfund, Dawn Capital and Marcus & Millichap. At the beginning of 2016, Zumper also acquired the apartment search startup PadMapper.



Zumper's team of rental experts provide you with the latest rental tips, trends, and local laws to help you find great apartments and homes across the country.

Sours: https://www.zumper.com/blog/zumper-facebook-marketplace/
💸 How To Make $235/Month With Your Facebook Profile [SUPER EASY] 2021

Last week, Facebook announced that U.S. users are able to search for housing rentals on its Marketplace platform. Like Craigslist, Facebook Marketplace—which launched in 2016—lets users buy and sell items nearby.

Now, not only can you sell an old couch, but also you can search for apartments and houses based on things like location, price, size, the number of bedrooms, and even if an apartment is animal friendly.

The housing section will include “hundreds of thousands of rentals” that go beyond the individual listings previously posted by users. Facebook has partnered with sources like Apartment List and Zumper to pull in listings. Other people—think brokers, agents, and property managers—can also post properties available for rent. Landlords can add 360-degree photos to each listing so that interested renters can take a virtual tour.

"Marketplace is a popular place for people to look for a home to rent," said Facebook's Bowen Pan. "Now that we're adding listings from Apartment List and Zumper, people can search even more options in the U.S. to find a place to call home. First with vehicles and now with housing rentals, we're partnering with businesses to bring more ease and convenience for consumers."

Facebook’s latest announcement is part of a larger plan to keep users in the app longer and to function as a one-stop commerce platform for food, shopping, and even job hunts. Recently, Facebook upgraded Marketplace to include used car ads, and the continued expansion is in direct competition to longtime sites like Craigslist.

Sours: https://archive.curbed.com/2017/11/13/16645124/house-rentals-apartments-facebook-marketplace

You will also be interested:

Business Help Center

This feature is only available in the US and Canada at this time.

Agents and property managers can list a broad selection of housing inventory for rent on Facebook Marketplace. People can browse these listings on Marketplace and use filters like housing type, price range, bedrooms, bathrooms, square footage and pet friendliness to find what they want. When someone finds a listing they like, they can fill out a short form with their contact information, which the property manager or agent will use to contact them.

Some of the benefits to listing inventory on Marketplace:

  • Reach renters on Facebook where they're already looking for homes.

  • Receive contact information through a simple contact form

  • Deliver useful information about the property like number of bedrooms, square footage and pet friendliness

  • Showcase multi-unit listings when multiple units are available in the same building

Remember the following information when you list home inventory on Marketplace:

  • Facebook does not broker, lease or sublease real estate directly and is not a party to any transaction between renters and landlords (including property management companies and property managers).

  • Listings that discriminate against a protected class can be reported and will be removed from Facebook.

  • Rental agencies can't list properties for sale, but can list housing for rent. This includes rooms, apartments, town homes, and houses for rent.

  • Rental listings will appear only on Marketplace, not on a Facebook Page (unless deliberately shared to a Page).

  • Marketplace automatically shows listings within 40 miles of a person's location, but this setting can be changed.

Sours: https://www.facebook.com/business/help/127319601299513

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